Protecting your privacy when using our website is important to us, so please be aware of the information below on how we handle your information.
1) Basics of handling of personal data
You can visit our website without disclosing any personal information. Every time you access our website, usage data is transmitted by the respective internet browser and stored in log files, the so-called server log files, such as date and time of the call, name of the accessed page, transferred data volume and the requesting provider. This data can not be linked to a specific person and serves solely to ensure the trouble-free operation of our website and to improve our offerings.
When contacting us (e.g. via the contact form or e-mail), personal data is collected. The collected data in case of the contact form can be on the respective contact form. This data is stored and used solely for the purpose of answering your request or for establishing contact and the associated technical administration. Your data will be deleted after the final processing of your request, if you so desire and if storing is not a legal storage requirement.
In addition, personal data is collected when you sign up for our e-mail newsletter. This data is used by us for our own promotional purposes in the form of our e-mail newsletter, if you have expressly consented to this as follows:
“Please send me regular information about your product selection by e-mail. I can unsubscribe from your newsletter at any time.”
You can unsubscribe at any time through the link provided in the newsletter or by an appropriate message to us. After cancellation, your e-mail address will be deleted immediately from our newsletter mailing list.
E-mail newsletters are sent through the technical service provider The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (http://www.mailchimp.com/), to which we pass your data for the purpose the newsletter distribution. Please note that your data is usually transmitted to and stored on a MailChimp server in the USA. To protect your information in the United States, we have agreed to a data processing contract with MailChimp based on the standard contractual clauses of the European Commission to allow the transfer of your personal information to MailChimp. If you are interested, this data processing contract can be viewed at the following Internet address: http://mailchimp.com/legal/forms/data-processing-agreement/. MailChimp is also certified under the US-EU Privacy Shield, and is committed to complying with EU privacy requirements, details of the US-EU Privacy Shield can be found here: https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG. You can object to the storage and use of your data at any time with effect for the future. You will need to contact us via the e-mail address in the imprint of our website.
The following information will be saved and published on the as part of the commentary function on this website, in addition to your commentary: Time of the comment submission and your chosen commentator name.
Furthermore, your e-mail address will be saved and published through the comment function on the website.
3) Use of Google AdSense
This website uses Google Adsense, an advertisement service provided by Google, Inc. (“Google”). (“Google”). Google AdSense uses “DoubleClick DART Cookies”, which are text files stored on your computer that allow us to analyze the use of the Website through them. In addition, Google AdSense uses so-called “web beacons” (small invisible graphics) to collect and evaluate simple actions such as visitor traffic on the website. The information (including your IP address) generated by the cookie and / or web beacon about your use of this website is generally transferred to a Google server in the USA and stored there.
Google will use this information to conduct an analysis of your usage behavior with regard to AdSense ads. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google. Google may also pass this information on to third parties insofar as this is required by law or if third parties process this data on Google’s behalf. You can permanently deny the saving of cookies for ad settings by preventing them from being saved by your browser software or by downloading and installing a browser plug-in available through the following link:
4) Use of Google AdWords Conversion Tracking
This website uses the online advertising program “Google AdWords” and conversion tracking as part of Google AdWords. The cookie for conversion tracking is saved when a user clicks on an ad delivered by Google. Cookies are small text files which are saved on your computer system. These cookies expire after 30 days and are not used for personal identification. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page. Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an Adwords advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the Adwords advertisers who have opted for conversion tracking. The Adwords advertisers can find out the total number of users who clicked on their ad and were directed to the page with a conversion tracking tag. However, advertisers do not obtain any information that can be used to personally identify users. If you do not wish to participate in tracking, you can refuse by simply deactivating the Google conversion tracking cookie via your internet browser settings. In doing so, you will not be included in the conversion tracking statistics.
The following website provides more information about Google’s privacy policies: http://www.google.de/policies/privacy/
5) Affiliate programs
6) Web analytics service
6.1 This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, which are text files stored on your computer and which allow for analysing how you use a website. As a rule, the cookie-generated data regarding your use of this website will be forwarded to a Google server in the USA and stored there.
However, if IP anonymisation is activated on this website, your IP address will be stored by Google in shortened form within member states of the European Union or in other countries that are contracting parties to the Agreement in the European Economic Area. In exceptional cases only, the complete IP address may be transmitted to a Google server in the USA and truncated there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator.
The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google. You can prevent these cookies being stored by selecting the appropriate settings in your browser. However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) being passed to Google and the processing of these data by Google, by downloading and installing the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
As an alternative to the browser plug-in or within browsers on mobile devices, please click the following link to save an opt-out cookie that will prevent the Google Analytics data collection within this site in the future (this opt-out cookie only works in this browser and only for this domain, if you delete your cookies in this browser, you have to click this link again):
It should be noted that this website uses Google Analytics with the extension “_anonymizeIp ()” and therefore IP addresses are processed only shortened to preclude direct personal association.
6.2 This offer uses Web Analytics Jetpack (formerly WordPress.com-Stats) to statistically evaluate visitors’ access, operated by Automattic Inc., 60 29th Street # 343, San Francisco, CA, 94110-4929, USA through the use of technology from Quantcast Inc., 201 3rd St, Floor 2, San Francisco, CA 94103-3153, USA. Jetpack uses so-called “cookies”, these cookies are small text files that are stored locally in the cache of the web browser of the visitor. Cookies allow us to recognize your Internet browser. The information generated by the cookie about your use of this website is stored on a server in the USA. The IP address is anonymised immediately after processing and before storage. In order to avoid the collection and storage of your visitor data for the future, you can obtain an opt-out cookie by clicking on the link: http://www.quantcast.com/opt-out; this will prevent further collection of your user data through Jetpack.
The opt-out cookie is saved through Quantcast. Please do not delete this cookie if you wish your refusal to consent to remain valid.
7) Retargeting/Remarketing/Referral Advertising
– If you have given us your explicit consent by clicking on a button provided for this purpose, we will activate the “Facebook Pixel” of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304 (“Facebook”), on our Internet website. This makes it possible to track user behavior after seeing or clicking on a Facebook ad. This procedure serves to evaluate the effectiveness of Facebook advertising for statistical and market research purposes and can help to optimize future advertising.
The collected data is anonymous for us, so we cannot draw any conclusions on the identity of the users. However, the Facebook data is stored and processed so that it can be connected to the respective user profile, and Facebook can use this data for its own advertising purposes, according to the Facebook Data Usage Guideline (https://www.facebook.com/about/privacy/). You can enable advertising ads on and outside of Facebook through Facebook and its partners. A cookie may be stored on your computer for these purposes.
– Our website uses the features of Google Analytics Remarketing in conjunction with the cross-device capabilities of Google AdWords and Google DoubleClick. The provider is Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.
This feature allows to link the ad target audiences created through Google Analytics Remarketing with the cross-device capabilities of Google AdWords and Google DoubleClick. Like this interest-related, personalized advertising messages, which have been customized for you according to your previous usage and surfing behavior on a terminal (e.g. mobile phone), can also be displayed on other terminals used by you (e.g. tablet or PC).
Google will link your Web and App browsing history with your Google Account, if you have given your consent to this through your Google Account. Like this personalized advertising messages can be displayed on each terminal that you sign into with your Google Account.
To support this feature, Google Analytics captures google-authenticated IDs of users who are temporarily linked to our Google Analytics data to define and create target audiences for inter-device advertising. The ID and other data will not be collected by the remarketing function if you do not agree to linking your Google Account and the Web or App browser.
You can permanently deny cross-device remarketing / targeting by disabling personalized advertising in your Google Account; please follow this link:
Please refer to Google’s Privacy Statement for further information at:
8) Your rights and contact
You have a right to free information about the data we have stored about you, as well as the right to correct, block, or delete this data. If you have further questions regarding the collection, processing, or use of your personal data, please contact us. The same applies to any requests for information, blocking, deletion, and/or correction of your personal data and to revoke your consent to its collection. The contact address can be found in our legal details.